Heritage Park Studio

Branding

BACKGROUND

Award winning photographer Ben Bonnici has worked with some of the best and most recognized clients such as Holt Renfrew, Givenchy, L'Oreal, The Discovery Channel, The Toronto Raptors and The Toronto Maple Leafs.

When he set out on his new venture to create a photography studio located in the historic Country Heritage Park, Craft + Keen was tasked to create a name and visual identity reflective of Ben's talent and the studio's unique setting.

CHALLENGE

1 Ideate a name that suits the studio's old world charm atmosphere and modern family-oriented style of photography.

2 Design a visual identity that supports Ben's talent and the unique historic location of the studio.

RESULTS

  • A posing, top hat wearing, duck conjures victorian romance of parks and nostalgia of fairy tales.
  • The duck is also flexible and can be used as submark, mascot, extended with its own history and life story.
  • The font is modern and reflective of Ben's photography style of crisp, clean yet impactful.

 



© 2016 CRAFT + KEEN